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18 Expert Tips for Finding the Best Social Media Tactics for Your Business
Social Media Strategy
Do you know if your social media strategy is working? One of the biggest challenges in “doing social right” is that it’s easy to get distracted by the countless tactics du jour.
So how can you know what tactics will work for you? And where to focus your efforts?
I asked a few social media experts to get their opinion. Here’s what they said:
Question:
“How can businesses know what social media tactics are right for them?”
Ted …
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The Instagram Guide: How to Promote Your Ecommerce Business
Social Media Strategy
Today’s guest author is Nichole Kelly, President of Social Media Explorer. She blogs about social media strategies designed to impact the bottom line.
Since its debut in 2010, Instagram has had a meteoric rise in popularity. Today there are over 150 million active Instagram users worldwide. That actually makes Instagram MORE active than the digital marketing darling, Pinterest.
With so many people waiting to see your brand’s message, all that’s left is for you to get started, and …
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Your 5 Questions About Social Coupon Campaigns Answered
Social Media Strategy
When did couponing become an extreme sport? There are television shows (yes, shows, plural) about super extreme mega buy-em-all couponers!
That said, we do know that couponing is a critical type of social media campaign. They’ve come a long way from the days when your mother spent Sunday afternoon clipping, sorting and filing.
So, you’ve got questions and we’ve got answers – let’s put them together and see what comes of it:
1Are Coupons Really That Important?
In a word: …
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Preparing for Social Media Customer Service in the Chaos of the Holidays
Social Media Strategy
Today’s guest author is Nichole Kelly, President of Social Media Explorer. She blogs about social media strategies designed to impact the bottom line.
Congratulations Mr. or Ms. Marketer, it’s time to put on a holiday record and sip some eggnog. The holidays are a time of chaos and frenetic energy, but not for you – you’ve gotten your marketing plan put together well ahead of time. Your website is ready to handle the extra traffic, your fulfillment …
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How to Improve Customer Loyalty Through Great Support on Social Media
Social Media Strategy
Pop Quiz: Which of the following comments on your Facebook page can help improve your business’s reputation:
1) “I love your company – please do more of what you’re doing!”
2) “I’m still waiting for my shipment to arrive, what gives?”
3) “Man, do you guys suck – I feel so let down by my experience…”
If you said “All 3”, you get the gold star.
At first glance, the total transparency of public comments on social media …
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Building Customer Loyalty Online with Social Media and Email
Social Media Strategy
Today’s guest author is Nichole Kelly, President of Social Media Explorer. She blogs about social media strategies designed to impact the bottom line.
What do you remember most about family picnics that kept you excited for the next? Gigantic slices of watermelon? Aunt Jane’s sloppy kisses? The frisbee rivalry with cousin John (you’re going to win one of these times!)?
For us, it was always the pie. Glistening mounds of cherries, succulent slices of banana custard or a …
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6 Tips to Turn Followers Into Dollars using Social Media
Social Media Strategy
The way we see it, prospects who have shown consideration of your product are just sales waiting to happen. They want to buy from you but are waiting for the right time and the right offer. They are just lurking out there … so how do you reel them in?
Read on for our six best tips for converting your social followers into paying customers.
1Closing the Sale Using Social Media Tip #1: Ask for the Sale
Seems …
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