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4 Ways To Turn Your Social Followers Into Interested Prospects
Social Media Strategy
They like you! They really, really like you! You have followers! So how do you turn those Facebook friends and Twitter followers into paying customers? Bribe them!
I’m kidding… sort of.
The first thing you need to focus on is turning community members into real prospects. I’ll call these interested prospects “soft leads.” Every business defines a prospect (or “soft lead”) a little differently, but for the purpose of this article, a soft lead is someone that …
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If You Build It, They Will Come: How to Get More Followers on Social Media
Social Media Strategy
You have a great website, a kick-butt Facebook page, and a riveting Twitter feed. Both of your fans really love it. If social media were just about being creative and having fun, we’d say that you’re doing great and should just keep going. But for businesses, social media is not just for fun and games… it’s where customers are earned, sales are closed, and dreams are realized.
So if the size of your audience could use …
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How to Go Viral: You’ve Got to Get Emotional To Drive Social Sharing
Social Media Strategy
How Can You Make Your Content Go Viral?
First, get a cat. The grumpier-looking the better. A cat that looks like you stole his dinner and told him he has to take a bath to get it back. Then . . .
We kid! (Seriously, put the cat down)
No matter your experience in social media (whether you’re a newbie or guru), you probably already know that getting content to go viral is the holy grail of content …
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3 Ways to Win Sales Using Social Media Monitoring
Social Media Strategy
Why do marketers get all the attention when it comes to articles and how-to’s about using social media to drive business? Today, we’re turning our attention to those who can reap immediate rewards from monitoring social media: sales people and anyone in a sales function – like you business owners out there. You’re the forgotten ones who hit the (virtual or real) pavement day after day, walking both ways UP HILL, in the snow, carrying …
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How Businesses Can Benefit from Monitoring Social Media
Social Media Strategy
Right this minute, in another corner of the Internet, your customers (and prospective customers) are instagramming what they ate for lunch, tweeting about their upcoming camping trip, pinning pictures of destination wedding dresses, and “liking” one of your competitors on Facebook.
Sounds great right, so why should you care?
The answer is simple: By sharing so much, your connected customers, potential customers and even your competitors are telling you everything you need to do to be more …
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Where Does Social Fit in the Online Sales Funnel
Social Media Strategy
Today’s guest author is Nichole Kelly, author of How to Measure Social Media. She covers a range of topics about digital marketing strategies.
Social media is so common nowadays, you might assume every business is clamoring to use it at the earliest possible opportunity. Surprisingly, however, that’s often not the case.
Convincing management that your company should be active on social media takes more than just good old-fashioned “Hey, let’s put on a show” enthusiasm. Executives care about impact …
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How to Use Social Media for Connecting with Local Customers
Social Media Strategy
Today’s guest author is Erica Bell, a social media specialist for Business.com. She covers a range of topics including SEO marketing, social media trends, and small business sales.
Social media marketing is one of the most inexpensive ways for your business to connect with local customers online. Even if the ones you’re trying to reach aren’t “locals,” local online marketing is a great way for small and medium-sized businesses to connect with their audience. According to a recent …
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