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5 Tips for Using Social Media Data to Win Customer Love
Social Media Strategy
Marketing folks are all atwitter (Yes, we went there – you don’t like puns?) about how social media has changed marketing.
But here’s the thing: at its core, marketing hasn’t actually changed. It’s still about communication with customers. What social media has done is transform marketing by making it easier and more intuitive to connect with your customers directly while simultaneously giving you greater insight into individual needs and desires.
Simply put, social media is a more …
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How to Manage a Social Media Crisis: How to Spot It & What to Do
Social Media Strategy
Many companies resist jumping on the social bandwagon for fear of negative reactions being made so public. It’s true that things can and occasionally will go awry. But this will happen whether you are actively managing a social presence or not.
So the key to social media crisis mitigation is not avoidance. Instead it is pre-crisis planning. <<click to tweet>>
Knowing how to identify a true social media crises and having an action plan in place will empower your …
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Social Media Workflow: Crisis Management Response Charts
Social Media Strategy
As you develop your social media policy and strategy, a critical but often-overlooked component is an organized workflow that communicates rules for engagement for the entire team.
Not having a workflow for engaging in social media conversations can decrease productivity and put your team at risk. Lack of coordination could mean that multiple team members are tripping over each other with similar responses or they are dropping the ball entirely and not being responsive with your …
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Facebook: New Products Every Business Must Consider In Their Marketing Strategy
Social Media Strategy
As a survivor of the 2012-end-of-world predictions, I’m happy to be writing this for those of you who are still out there.
2012 was a big year for Facebook. From going public with their IPO, to reaching 1 Billion monthly active users, to understanding that the underlying network offerings had to be mobile ready. This was a pivotal year for a company that is essentially still in its infancy by enterprise …
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