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How to Manage a Social Media Crisis: How to Spot It & What to Do
Social Media Strategy
Many companies resist jumping on the social bandwagon for fear of negative reactions being made so public. It’s true that things can and occasionally will go awry. But this will happen whether you are actively managing a social presence or not.
So the key to social media crisis mitigation is not avoidance. Instead it is pre-crisis planning. <<click to tweet>>
Knowing how to identify a true social media crises and having an action plan in place will empower your …
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Social Media Workflow: Crisis Management Response Charts
Social Media Strategy
As you develop your social media policy and strategy, a critical but often-overlooked component is an organized workflow that communicates rules for engagement for the entire team.
Not having a workflow for engaging in social media conversations can decrease productivity and put your team at risk. Lack of coordination could mean that multiple team members are tripping over each other with similar responses or they are dropping the ball entirely and not being responsive with your …
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