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Case Studies and Tips to Make Your Facebook Contest a Winner
Case Studies
A Facebook page can be an essential element to a business’s social media marketing success (especially for an e-commerce business), but simply creating your account isn’t enough. “If you build it, they will come” might sound great in baseball movies, but in the real world such an approach can leave your business floundering well under the league average. Creating real success on Facebook requires that you give people a reason to visit, follow and interact …
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Great Examples of Facebook Giveaway Campaigns
Case Studies
Remember when your grandmother used to say “It is better to give than to receive?” Well, with all due respect to grandmothers (Hi Nana!), we’d like to say that it’s even better to give AND receive.
When it comes to Facebook, a product giveaway is a great way to:
Boost engagement
Grow your following
Build your email list
Best of all, these social media campaigns are easy to run and easy to track! In fact, the hardest part is just …
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Heineken Valentine’s Day “Serenade” Campaign Shows How Social Can Scale
Case Studies
Are you looking for creative ideas to promote your business this Valentine’s Day? You might find inspiration in the Serenade social media campaign that Heineken ran for Valentine’s Day last year. It showed just how far social can scale, given the right timing, elements, tone, and target market alignment. Focused primarily on young men, Heineken launched a highly interactive Facebook app just before Valentine’s Day. The app allowed people to send personalized songs to potential dates, including …
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