Our Blog
The Instagram Guide: How to Promote Your Ecommerce Business
Social Media Strategy
Today’s guest author is Nichole Kelly, President of Social Media Explorer. She blogs about social media strategies designed to impact the bottom line.
Since its debut in 2010, Instagram has had a meteoric rise in popularity. Today there are over 150 million active Instagram users worldwide. That actually makes Instagram MORE active than the digital marketing darling, Pinterest.
With so many people waiting to see your brand’s message, all that’s left is for you to get started, and …
2 Comments
The Ultimate Facebook Posting Cheat Sheet
Tips & How To’s
Today’s guest author is Lynn McLeod, Product Marketing Consultant at Rignite. She blogs about how businesses can integrate social media into their overall marketing strategy.
Sometimes we think back to high school and remember when the teacher would allow us to bring one sheet of paper with notes on it to the exam. It wasn’t enough room to fill out all the answers (unless, of course, you were a master of tiny script), but it was …
No Comments
How to Use Social Media for Connecting with Local Customers
Social Media Strategy
Today’s guest author is Erica Bell, a social media specialist for Business.com. She covers a range of topics including SEO marketing, social media trends, and small business sales.
Social media marketing is one of the most inexpensive ways for your business to connect with local customers online. Even if the ones you’re trying to reach aren’t “locals,” local online marketing is a great way for small and medium-sized businesses to connect with their audience. According to a recent …
No Comments
How to Turn Your Social Communities into a Troll-Free Zone
Tips & How To’s
Your social communities may be a breeding ground for a whole new type of enemy; the troll. You know what I’m talking about, the guy that jumps in on any opportunity to bash your company, the customer who spews seething hatred no matter what you do to help them, or the girl who waits in the wings for a customer to say something nice just so she can attack them. This kind of troll isn’t …
No Comments
How to Manage a Social Media Crisis: How to Spot It & What to Do
Social Media Strategy
Many companies resist jumping on the social bandwagon for fear of negative reactions being made so public. It’s true that things can and occasionally will go awry. But this will happen whether you are actively managing a social presence or not.
So the key to social media crisis mitigation is not avoidance. Instead it is pre-crisis planning. <<click to tweet>>
Knowing how to identify a true social media crises and having an action plan in place will empower your …
No Comments
Hashtags 101, Part 1: What They Are & How To Use Them
Tips & How To’s
Example search : #reallyfatcat
#Hashtags. Either you love them, hate them or have no idea about ‘em cause, well… what the heck are they?
Hashtags are actually a really fun and useful tool. Let’s talk real quick about what they’re all about :
Hashtags are essentially a searchable tag, topic or label (think the label you put on a file or the name of a folder on your computer).
Your hashtag becomes part of an overall online conversation …
5 Comments