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Ask Rignite: How to Drastically Increase Your Social Engagement
Rignite News & Tips
Here at Rignite, we have a department dedicated to answering your questions. We call this department ‘Glen.’ Ha! I’m kidding – our entire team is all hands on deck, working together to provide the best possible answer to each of the social media questions we get from fans and clients. Today, for the first time, we’re sharing some of these questions (and the answers, of course) with you. So, without further ado, let’s dive in:
Question: …
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Inspiring Story of How A #SmallBiz With Thousands of Competitors Found A Way To Stand Out Using #SocialMedia
Case Studies
Have you heard the joke that goes:
Q: How fast do you have to be to outrun a bear?
A: Just a little faster than your hiking buddy.
It’s not the funniest joke we’ve told in this space (or maybe, sadly, it is…) but it does serve to highlight an important point – standing apart is key to survival. But it’s not just key to surviving a race with a bear, it’s also critical for small businesses in …
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How A Small Business In A Niche Market Found A Big Audience On Social Media
Case Studies
Think building a large audience on social media is only for the big companies with broad appeal? Think again.
While it’s true that many small companies, or companies with a more niche focus, choose not to bother with social media (or worse do it all wrong), there are tons of small businesses that are absolutely killing it on social media. After all, social media management is both a science and an art. It’s the companies that …
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6 Tips to Turn Followers Into Dollars using Social Media
Social Media Strategy
The way we see it, prospects who have shown consideration of your product are just sales waiting to happen. They want to buy from you but are waiting for the right time and the right offer. They are just lurking out there … so how do you reel them in?
Read on for our six best tips for converting your social followers into paying customers.
1Closing the Sale Using Social Media Tip #1: Ask for the Sale
Seems …
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How Businesses Can Benefit from Monitoring Social Media
Social Media Strategy
Right this minute, in another corner of the Internet, your customers (and prospective customers) are instagramming what they ate for lunch, tweeting about their upcoming camping trip, pinning pictures of destination wedding dresses, and “liking” one of your competitors on Facebook.
Sounds great right, so why should you care?
The answer is simple: By sharing so much, your connected customers, potential customers and even your competitors are telling you everything you need to do to be more …
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Beyond the “Like”: How a Small Business Can Use Social Media to Drive Sales
Case Studies
If you watch ABC’s Shark Tank (there is no shame in admitting you’re home on a Friday night — Friday is the new Thursday! Or pretend you DVR’d it!), you may have seen Byron Young pitch CordaRoy’s — an ingenious bean bag chair with a bed inside. Yes, a bed inside.
The sharks may not have been excited about doing a deal, but they all agreed the product was a great one. We adore this little-company-that-could …
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9 Advantages of Social Media for Business [Infographic]
#SocialPlus
Social media for business is usually considered a marketing function. But the advantages of social media can benefit all functions of your business throughout the entire customer life cycle. Adopting social media across the organization can help businesses:
Increase brand awareness
Get more customers
Increase lifetime value of their customers
Keep customers happy
Find new market opportunities
Get their pricing strategy right
Increase operational efficiencies
Attract and retain talented employees
Get industry insights to make better informed business decisions
In this infographic below, we take a few …
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