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Preparing for Social Media Customer Service in the Chaos of the Holidays
Social Media Strategy
Today’s guest author is Nichole Kelly, President of Social Media Explorer. She blogs about social media strategies designed to impact the bottom line.
Congratulations Mr. or Ms. Marketer, it’s time to put on a holiday record and sip some eggnog. The holidays are a time of chaos and frenetic energy, but not for you – you’ve gotten your marketing plan put together well ahead of time. Your website is ready to handle the extra traffic, your fulfillment …
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How to Improve Customer Loyalty Through Great Support on Social Media
Social Media Strategy
Pop Quiz: Which of the following comments on your Facebook page can help improve your business’s reputation:
1) “I love your company – please do more of what you’re doing!”
2) “I’m still waiting for my shipment to arrive, what gives?”
3) “Man, do you guys suck – I feel so let down by my experience…”
If you said “All 3”, you get the gold star.
At first glance, the total transparency of public comments on social media …
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Building Customer Loyalty Online with Social Media and Email
Social Media Strategy
Today’s guest author is Nichole Kelly, President of Social Media Explorer. She blogs about social media strategies designed to impact the bottom line.
What do you remember most about family picnics that kept you excited for the next? Gigantic slices of watermelon? Aunt Jane’s sloppy kisses? The frisbee rivalry with cousin John (you’re going to win one of these times!)?
For us, it was always the pie. Glistening mounds of cherries, succulent slices of banana custard or a …
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#SocialPlus: Social Media Customer Service. Where Win Meets Win.
#SocialPlus
Are your customers using social media? Probably.
The 2012 Social Habit report from Edison revealed that 56% of Americans have a social profile, up from 52% in 2011, and 24% in 2008. Further, the study showed that 22% of American’s have “The Social Habit” described as using social networks several times a day.
If your customers are using social media, are they using it to receive customer service? Very likely.
Entreprenuer revealed statistics from a study commissioned by …
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Introducing #SocialPlus – A Resource to Help Small and Medium Sized Companies Do Social Business Right
#SocialPlus
Social media continues to impact businesses of all sizes. Real-time communication has become a necessity in today’s fast paced business world. Forward-thinking companies are proactively integrating a social layer that crosses multiple functions in the organization.
Social media does not belong only to marketing. Small and medium-sized companies should use social media to accomplish a variety of business objectives:
improving brand awareness
increasing sales growth
improving customer relationships
developing better products
But don’t just take our word for it. As Tom …
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