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Your 5 Questions About Social Coupon Campaigns Answered
Social Media Strategy
When did couponing become an extreme sport? There are television shows (yes, shows, plural) about super extreme mega buy-em-all couponers!
That said, we do know that couponing is a critical type of social media campaign. They’ve come a long way from the days when your mother spent Sunday afternoon clipping, sorting and filing.
So, you’ve got questions and we’ve got answers – let’s put them together and see what comes of it:
1Are Coupons Really That Important?
In a word: …
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4 Ways To Turn Your Social Followers Into Interested Prospects
Social Media Strategy
They like you! They really, really like you! You have followers! So how do you turn those Facebook friends and Twitter followers into paying customers? Bribe them!
I’m kidding… sort of.
The first thing you need to focus on is turning community members into real prospects. I’ll call these interested prospects “soft leads.” Every business defines a prospect (or “soft lead”) a little differently, but for the purpose of this article, a soft lead is someone that …
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3 Ways to Win Sales Using Social Media Monitoring
Social Media Strategy
Why do marketers get all the attention when it comes to articles and how-to’s about using social media to drive business? Today, we’re turning our attention to those who can reap immediate rewards from monitoring social media: sales people and anyone in a sales function – like you business owners out there. You’re the forgotten ones who hit the (virtual or real) pavement day after day, walking both ways UP HILL, in the snow, carrying …
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How to Use Social Media for Connecting with Local Customers
Social Media Strategy
Today’s guest author is Erica Bell, a social media specialist for Business.com. She covers a range of topics including SEO marketing, social media trends, and small business sales.
Social media marketing is one of the most inexpensive ways for your business to connect with local customers online. Even if the ones you’re trying to reach aren’t “locals,” local online marketing is a great way for small and medium-sized businesses to connect with their audience. According to a recent …
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Introducing #SocialPlus – A Resource to Help Small and Medium Sized Companies Do Social Business Right
#SocialPlus
Social media continues to impact businesses of all sizes. Real-time communication has become a necessity in today’s fast paced business world. Forward-thinking companies are proactively integrating a social layer that crosses multiple functions in the organization.
Social media does not belong only to marketing. Small and medium-sized companies should use social media to accomplish a variety of business objectives:
improving brand awareness
increasing sales growth
improving customer relationships
developing better products
But don’t just take our word for it. As Tom …
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