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3 Ways Into the Hearts of Your Customers This Valentine’s Day
Case Studies
As February approaches, drugstores everywhere have lined their shelves with various hues of pink, purple, and red candy boxes. Paper-crafted hearts are strung in children’s classrooms, and Hallmark is eagerly awaiting their annual boost in sales. Subtle hints are omnipresent and remind marketers of one of the most loved/hated holidays of the year: Valentine’s Day. Luckily for businesses alike, this holiday presents us with a chance to create some hype and stand out. But with …
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Heineken Valentine’s Day “Serenade” Campaign Shows How Social Can Scale
Case Studies
Are you looking for creative ideas to promote your business this Valentine’s Day? You might find inspiration in the Serenade social media campaign that Heineken ran for Valentine’s Day last year. It showed just how far social can scale, given the right timing, elements, tone, and target market alignment. Focused primarily on young men, Heineken launched a highly interactive Facebook app just before Valentine’s Day. The app allowed people to send personalized songs to potential dates, including …
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