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4 Steps to Insta-Success: How to Use Instagram For Your Business
Tips & How To’s
If your company doesn’t have an Instagram account yet, hop on your cell phone and fire it up immediately! All you need is a catchy username, and a few photos to get started. These days, more and more consumers are checking their social media on the go, and there’s no better way to get their attention and get to know them than through perfectly filtered photos. I’m sure you’re wondering how on earth you are …
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The Beauty of Instagram: Social Media Success from Frends Beauty
Case Studies
From time to time we like to take a moment to sit down with a business that has had great success with social media. They say that a picture may be worth a thousand words, but according to Matt Morelli, Director of Business Development for Frends Beauty, Instagram is worth thousands more. The entertainment industry’s one-stop-shop for professional hair and makeup artistry supplies has established international recognition and sales galore, as well as a thriving …
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How Choosing the Perfect Photo Will Get Your Blog Seen
Tips & How To’s
Today’s guest author is Michelle Kerr. Michelle is a social media pro who owns her own ecommerce business on the side. She writes about small business solutions for a number of blogs.
With smart phones becoming increasingly common, more people are taking more photographs than ever before. In fact, according to social media expert Jeff Bullas, an astonishing 10 percent of all the photographs ever taken in the history of the world have been taken in …
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A Social Media Engagement Checklist For Your Ecommerce Business
Tips & How To’s
We all know that content is king, but did you know that engagement is queen?
Queen Engagement plays a critical role in social media marketing and is especially important for ecommerce businesses who have limited exposure to their customers and prospects. In order to help you give the Queen all the respect she deserves, we’ve compiled a social media engagement checklist for you to follow.
“Dress to Impress” with Your Cover Image and Profile Photos
On many social …
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How to Build a Social Media Following on a Budget
Tips & How To’s
Although you may be an ambitious, world-conquering business person, we realize that you don’t have all the advantages of the big brands. Your budgets aren’t limitless and that can create some unique challenges – like building your social media following.
Challenging doesn’t mean impossible, however. We’ve got your roadmap for building a social media following (and “spend a whole lot of money” isn’t anywhere on it):
Follow best practices
First things first – prepare your profiles for all …
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3 Ways Into the Hearts of Your Customers This Valentine’s Day
Case Studies
As February approaches, drugstores everywhere have lined their shelves with various hues of pink, purple, and red candy boxes. Paper-crafted hearts are strung in children’s classrooms, and Hallmark is eagerly awaiting their annual boost in sales. Subtle hints are omnipresent and remind marketers of one of the most loved/hated holidays of the year: Valentine’s Day. Luckily for businesses alike, this holiday presents us with a chance to create some hype and stand out. But with …
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8 Ways to Use Social Media to Collect Email Addresses
Tips & How To’s
Once upon a time, there was the general store. It was the only store in town, and all the locals knew it.
Thanks to ‘the internet’ there are now a million-bajillion stores in every town. Instead of attracting the locals, your business now needs to build an email list.
Your social media audience is a great place to recruit people to join your email list. These folks are already interested in your brand (they’ve liked, followed and …
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