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January 2, 2014

8 Resolutions for 2014 to Enhance Your Social Media Marketing

Tips & How To’s Posted by

Admitted: The very concept of making New Year’s resolutions is a cliché. And, more often than not, an exercise in futility as well. How many times can you resolve — unsuccessfully — to (fill in the blank____________): lose ten pounds, cut down on vanilla vodka, quit smoking or exercise more?

But, with a pristine New Year beckoning on the horizon, it really seems that this one might be different, and that all things are possible. You, …

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    December 26, 2013

    A Year in Review: The Top 13 Social Media Happenings of 2013

    #SocialPlus Posted by

    It was the year that brought us Grumpy Cat and Evian’s dancing babies (we die from the cute). It was the year that brought hashtags to Facebook and videos to Instagram.

    As 2013 winds to a close, we are being inundated with ubiquitous “Year in Review” and “Top Ten” lists. We are better than that – here’s our round-up of the top 13 happenings in social media for 2013.

     

    1) Evian’s “Baby & Me” Ad

    64 Million+ Views
    208,000+ …

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      December 19, 2013

      Rignite’s Guide To Social Media Etiquette For The Holidays

      Rignite News & Tips Posted by

      In the immortal words of John Lennon: “…So this is Christmas, and what have you done?” (We’d prefer it if you imagine us singing it as well as John Lennon.)

      In the world of perfect social media, this question would never trigger a wave of remorse, a twinge of conscience, an embarrassing memory, or a reflexive reach for the “delete” button. That’s because, in this “perfect world,” we would all have posted nothing but charming photos, …

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        December 16, 2013

        Social Marketing Campaigns Made Easy

        Rignite News & Tips Posted by

        We’ve been brewing up some exciting features that simplify running end-to-end social media marketing campaigns.

        Our just released Campaigns module will help you grow your following, boost engagement, win sales, and most importantly–repeat what works.

        Promote sales, coupons, giveaways, and contests across multiple social networks with ease and from a single platform. No more hassle with coordinating disparate details in different places and piecing together the results from the variety of posts buried in …

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          December 12, 2013

          Your 5 Questions About Social Coupon Campaigns Answered

          Social Media Strategy Posted by

          When did couponing become an extreme sport? There are television shows (yes, shows, plural) about super extreme mega buy-em-all couponers!

          That said, we do know that couponing is a critical type of social media campaign. They’ve come a long way from the days when your mother spent Sunday afternoon clipping, sorting and filing.

          So, you’ve got questions and we’ve got answers – let’s put them together and see what comes of it:

          1Are Coupons Really That Important?

          In a word: …

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            December 5, 2013

            How To Give Faster, Better Responses On Social Media

            Rignite News & Tips Posted by

            Do you feel like it’s too time consuming to promote your business on social media?

            Here’s the secret.  You don’t have to go it alone on social media.  Even if you are a small business, you can delegate the time intensive efforts to an assistant.  The key is to clearly establish who monitors & who responds. Not everyone on your team knows your business well enough to respond to comments.  And often times, the …

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              December 3, 2013

              Preparing for Social Media Customer Service in the Chaos of the Holidays

              Social Media Strategy Posted by Guest Author

              Today’s guest author is Nichole Kelly, President of Social Media Explorer. She blogs about social media strategies designed to impact the bottom line.

              Congratulations Mr. or Ms. Marketer, it’s time to put on a holiday record and sip some eggnog. The holidays are a time of chaos and frenetic energy, but not for you – you’ve gotten your marketing plan put together well ahead of time. Your website is ready to handle the extra traffic, your fulfillment …

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