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August 8, 2013

6 Tips to Turn Followers Into Dollars using Social Media

Social Media Strategy Posted by

 

The way we see it, prospects who have shown consideration of your product are just sales waiting to happen. They want to buy from you but are waiting for the right time and the right offer. They are just lurking out there … so how do you reel them in?

Read on for our six best tips for converting your social followers into paying customers.

1Closing the Sale Using Social Media Tip #1: Ask for the Sale

Seems …

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    July 18, 2013

    4 Ways To Turn Your Social Followers Into Interested Prospects

    Social Media Strategy Posted by

    They like you! They really, really like you! You have followers! So how do you turn those Facebook friends and Twitter followers into paying customers? Bribe them!

    I’m kidding… sort of.

    The first thing you need to focus on is turning community members into real prospects. I’ll call these interested prospects “soft leads.” Every business defines a prospect (or “soft lead”) a little differently, but for the purpose of this article, a soft lead is someone that …

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      July 11, 2013

      If You Build It, They Will Come: How to Get More Followers on Social Media

      Social Media Strategy Posted by

      You have a great website, a kick-butt Facebook page, and a riveting Twitter feed. Both of your fans really love it. If social media were just about being creative and having fun, we’d say that you’re doing great and should just keep going. But for businesses, social media is not just for fun and games… it’s where customers are earned, sales are closed, and dreams are realized.

      So if the size of your audience could use …

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        June 27, 2013

        How to Go Viral: You’ve Got to Get Emotional To Drive Social Sharing

        Social Media Strategy Posted by

        How Can You Make Your Content Go Viral?

        First, get a cat.  The grumpier-looking the better.  A cat that looks like you stole his dinner and told him he has to take a bath to get it back.  Then . . .

        We kid! (Seriously, put the cat down)

        No matter your experience in social media (whether you’re a newbie or guru), you probably already know that getting content to go viral is the holy grail of content …

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          June 20, 2013

          #SocialPlus Email: An Interview With the Rebel of Email Marketing

          #SocialPlus Posted by

          So, you’re social following is growing—now what do you do with all these new fans?

          (Spoiler alert:  we’re gonna tell you what!)

          An engaged social following is only worth what you make of it . . . so… do something with it! With that in mind, we want to share one of the quickest and most seamless ways to turn followers into customers: email marketing.

          We had the distinct honor of interviewing email-marketing guru DJ Waldow, author of …

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            June 13, 2013

            3 Ways to Win Sales Using Social Media Monitoring

            Social Media Strategy Posted by

            Why do marketers get all the attention when it comes to articles and how-to’s about using social media to drive business? Today, we’re turning our attention to those who can reap immediate rewards from monitoring social media:  sales people and anyone in a sales function – like you business owners out there. You’re the forgotten ones who hit the (virtual or real) pavement day after day, walking both ways UP HILL, in the snow, carrying …

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              June 6, 2013

              Using Advanced Filtering To Remove Social Media Noise

              Tips & How To’s Posted by

              The good news is your social media monitoring software has compiled a lot of data for you.

              The bad news is your social media monitoring software has compiled a lot of data for you.

              How do you sort through all of the “noise” and find the useful, actionable data you need?

              The great news is we’re going to tell you exactly how you can use filters to cut through “the noise” of social media monitoring in order to …

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