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How Businesses Can Benefit from Monitoring Social Media
Social Media Strategy
Right this minute, in another corner of the Internet, your customers (and prospective customers) are instagramming what they ate for lunch, tweeting about their upcoming camping trip, pinning pictures of destination wedding dresses, and “liking” one of your competitors on Facebook.
Sounds great right, so why should you care?
The answer is simple: By sharing so much, your connected customers, potential customers and even your competitors are telling you everything you need to do to be more …
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Where Does Social Fit in the Online Sales Funnel
Social Media Strategy
Today’s guest author is Nichole Kelly, author of How to Measure Social Media. She covers a range of topics about digital marketing strategies.
Social media is so common nowadays, you might assume every business is clamoring to use it at the earliest possible opportunity. Surprisingly, however, that’s often not the case.
Convincing management that your company should be active on social media takes more than just good old-fashioned “Hey, let’s put on a show” enthusiasm. Executives care about impact …
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How to Use Social Media for Connecting with Local Customers
Social Media Strategy
Today’s guest author is Erica Bell, a social media specialist for Business.com. She covers a range of topics including SEO marketing, social media trends, and small business sales.
Social media marketing is one of the most inexpensive ways for your business to connect with local customers online. Even if the ones you’re trying to reach aren’t “locals,” local online marketing is a great way for small and medium-sized businesses to connect with their audience. According to a recent …
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5 Tips for Using Social Media Data to Win Customer Love
Social Media Strategy
Marketing folks are all atwitter (Yes, we went there – you don’t like puns?) about how social media has changed marketing.
But here’s the thing: at its core, marketing hasn’t actually changed. It’s still about communication with customers. What social media has done is transform marketing by making it easier and more intuitive to connect with your customers directly while simultaneously giving you greater insight into individual needs and desires.
Simply put, social media is a more …
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5 Tips For Effective Social Media Time Management
Tips & How To’s
Most of us have experienced the social media time warp at least once. You remember that time; you sat down to spend 30 minutes checking in on your company’s social media accounts when you happened to catch the latest Kid President video. Next thing you knew, you looked up to find that you’d been watching that cute kid’s videos for over an hour. It hit an all-time low when you saw his Harlem Shake video …
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Beyond the “Like”: How a Small Business Can Use Social Media to Drive Sales
Case Studies
If you watch ABC’s Shark Tank (there is no shame in admitting you’re home on a Friday night — Friday is the new Thursday! Or pretend you DVR’d it!), you may have seen Byron Young pitch CordaRoy’s — an ingenious bean bag chair with a bed inside. Yes, a bed inside.
The sharks may not have been excited about doing a deal, but they all agreed the product was a great one. We adore this little-company-that-could …
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How to Turn Your Social Communities into a Troll-Free Zone
Tips & How To’s
Your social communities may be a breeding ground for a whole new type of enemy; the troll. You know what I’m talking about, the guy that jumps in on any opportunity to bash your company, the customer who spews seething hatred no matter what you do to help them, or the girl who waits in the wings for a customer to say something nice just so she can attack them. This kind of troll isn’t …
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