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#SocialPlus: Social Media Customer Service. Where Win Meets Win.
#SocialPlus
Are your customers using social media? Probably.
The 2012 Social Habit report from Edison revealed that 56% of Americans have a social profile, up from 52% in 2011, and 24% in 2008. Further, the study showed that 22% of American’s have “The Social Habit” described as using social networks several times a day.
If your customers are using social media, are they using it to receive customer service? Very likely.
Entreprenuer revealed statistics from a study commissioned by …
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9 Advantages of Social Media for Business [Infographic]
#SocialPlus
Social media for business is usually considered a marketing function. But the advantages of social media can benefit all functions of your business throughout the entire customer life cycle. Adopting social media across the organization can help businesses:
Increase brand awareness
Get more customers
Increase lifetime value of their customers
Keep customers happy
Find new market opportunities
Get their pricing strategy right
Increase operational efficiencies
Attract and retain talented employees
Get industry insights to make better informed business decisions
In this infographic below, we take a few …
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Introducing #SocialPlus – A Resource to Help Small and Medium Sized Companies Do Social Business Right
#SocialPlus
Social media continues to impact businesses of all sizes. Real-time communication has become a necessity in today’s fast paced business world. Forward-thinking companies are proactively integrating a social layer that crosses multiple functions in the organization.
Social media does not belong only to marketing. Small and medium-sized companies should use social media to accomplish a variety of business objectives:
improving brand awareness
increasing sales growth
improving customer relationships
developing better products
But don’t just take our word for it. As Tom …
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5 Lessons From Downtown Abbey in Branding Your Business
Case Studies
It’s no secret that the PBS drama “Downton Abbey” has taken this country by storm.
But how did PBS—an underdog network to high budget competitors like HBO—win such a successful following? There are lessons to be learned here for companies who are looking to use social media to increase brand awareness and grow their reach to new prospects.
The Numbers and Social Proof
Downtown Abbey is so embedded in our culture that in writing this post, I came …
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How to Manage a Social Media Crisis: How to Spot It & What to Do
Social Media Strategy
Many companies resist jumping on the social bandwagon for fear of negative reactions being made so public. It’s true that things can and occasionally will go awry. But this will happen whether you are actively managing a social presence or not.
So the key to social media crisis mitigation is not avoidance. Instead it is pre-crisis planning. <<click to tweet>>
Knowing how to identify a true social media crises and having an action plan in place will empower your …
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Social Media Workflow: Crisis Management Response Charts
Social Media Strategy
As you develop your social media policy and strategy, a critical but often-overlooked component is an organized workflow that communicates rules for engagement for the entire team.
Not having a workflow for engaging in social media conversations can decrease productivity and put your team at risk. Lack of coordination could mean that multiple team members are tripping over each other with similar responses or they are dropping the ball entirely and not being responsive with your …
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Hashtags 101, Part 1: What They Are & How To Use Them
Tips & How To’s
Example search : #reallyfatcat
#Hashtags. Either you love them, hate them or have no idea about ‘em cause, well… what the heck are they?
Hashtags are actually a really fun and useful tool. Let’s talk real quick about what they’re all about :
Hashtags are essentially a searchable tag, topic or label (think the label you put on a file or the name of a folder on your computer).
Your hashtag becomes part of an overall online conversation …
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