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Heineken Valentine’s Day “Serenade” Campaign Shows How Social Can Scale
Case Studies
Are you looking for creative ideas to promote your business this Valentine’s Day? You might find inspiration in the Serenade social media campaign that Heineken ran for Valentine’s Day last year. It showed just how far social can scale, given the right timing, elements, tone, and target market alignment. Focused primarily on young men, Heineken launched a highly interactive Facebook app just before Valentine’s Day. The app allowed people to send personalized songs to potential dates, including …
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Super Bowl XLVII #AdBowl: More Social Integration
Case StudiesThe Super Bowl always brings out the big money ad spenders. With a :30 second spot clocking in at $3.7 million, it isn’t called the Big Game for nothing. The E-Trade talking baby, Danica Patrick and the Anheuser-Busch InBev Clydesdales are back in the Super Bowl – and CBS was sold out of its XLVII advertising inventory months ago.
Half Time Ad Stats: (Full report coming after game) 29 Ads, 13 Unique Hashtags, 7 Distinct URLs, …
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Facebook: New Products Every Business Must Consider In Their Marketing Strategy
Social Media Strategy
As a survivor of the 2012-end-of-world predictions, I’m happy to be writing this for those of you who are still out there.
2012 was a big year for Facebook. From going public with their IPO, to reaching 1 Billion monthly active users, to understanding that the underlying network offerings had to be mobile ready. This was a pivotal year for a company that is essentially still in its infancy by enterprise …
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5 Quick Tips for Boosting Facebook Engagement
Tips & How To’s
The one thing every social marketer wants to do is increase Facebook engagement. With limited resources and time, getting great engagement on your business’ Facebook page can seem like a daunting task. Should you post sales messages? Should you be serious to gain respect? Or is playful better? The good news is you don’t have to spend tons of time to be effective—there are some easy things you can do to boost engagement on your …
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Welcome to Our New Social Media Marketing Blog! Join our Community of Social Marketers
Rignite News & Tips
We’re excited to announce the start of Rignite’s new blog. Our vision for this blog is to be a destination where business people and marketers of all levels can collaborate by sharing ideas and helping each other out.
We’ll be covering topics to help you achieve your marketing goals, overcome your current challenges, and spark ideas that you can apply to your campaigns.
In addition to the content the team here at Rignite will publish, we’d like …
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5 Ways to Improve Twitter Engagement
Tips & How To’s
One of the most common questions businesses have about Twitter is “How do I engage my audience and get them to notice me?” So we’ve put together a few tips to help you improve your Twitter engagement.
1. Listen to your audience
You can get a better understanding of your target market’s interests and needs just by monitoring your Twitter feed and relevant search terms. Customers often share information about:
their experiences with products and services they use
solutions …
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