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How to Promote an Event Using Social Media
Social Media Strategy
Social media is a great channel for promoting events. It’s not only a great way to reach your fans, but also a great way to expand your reach through shares and retweets. Promoting events like seminars, webinars, special guests, product demonstrations, conferences and concerts using social media can be effective if you follow these guidelines.
Here are 7 tips to show you how to promote an event using social media.
1Tell them why they’ll benefit
Make sure your …
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5 Social Media Workflows To Keep Your Team On The Ball
Social Media Strategy
When you’ve got a lot going on with your social networks and it’s important to coordinate efforts with your team, it helps to document the social media workflow for each critical process. Whether you’re an enterprise team or a marketing agency with many clients, this will help ensure that everyone knows their social media team role and place in the flow.
Here are sample social media workflows for five critical social media processes.
1Communicating – Posting and …
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10 Reasons Why Your Business Needs a Loyalty Program
Social Media Strategy
Today’s guest author is Sherry Hayes-Peirce. Sherry is a former TV Journalist, who now presents workshops and delivers keynotes in the U.S. and Australia on Social Media. She is currently working on a book about how churches can use social media to share the message and engage future generations, she also guest blogs for Rignite and other publications.
Many businesses believe the return on loyalty programs is not worth the time or resources necessary to manage …
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How to Use Social Media In Your Retail Marketing Strategy
Case Studies
5 Stones Media is a full-service marketing agency with a number of great clients. They have their hands full juggling many client projects and delivering results for their social media activities. The 5 Stones Media team doesn’t have time to waste on social media activities that aren’t directed to achieving specific goals for their clients.
One of their specialties is in managing social media for retail business. Their client Hammond Square, a local shopping center, wanted …
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Social Media for Restaurants: Easy Restaurant Marketing Ideas From Indulgence Pastry Shop & Cafe
Case Studies
As the co-owner of the Indulgence Pastry Shop & Cafe, Executive Pastry Chef Sean Wojtkowski adds a creative flair not only to his creations but also to his social media activities. Sean manages to mix a daily fare of interesting social posts with highly successful restaurant promotion ideas, including giveaways and campaigns on their social networks. These activities keep fans engaged and provide a ‘behind-the-scenes’ look into the cafe.
“As a business owner, our biggest social …
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3 Examples of Using Social Media For Tourism Marketing
Case Studies
When you’ve got a steady stream of promotions for events, attractions, and travel specials to manage, you’ve got to be efficient in your social media tactics.
Whether you’re a large city’s visitor bureau, a local hiking and biking trail system, or an independent, eclectic movie theatre, you’ve got to keep a steady drum beat of information, specials, and promotions running. When using social media for tourism marketing, it can be quite a challenge to keep your …
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5 Best Social Media Campaigns to Drive Customers Through Your Sales Funnel Stages
Social Media Strategy
Ka-ching! We all love the sound of a new customer buying our product. And most likely their purchase was the result of many efforts to move them through your sales funnel stages, whether you did this on purpose or not.
So how can you move your prospects through your sales funnel stages using social media? Here are the best social media campaign examples to demonstrate how you can move people from awareness to purchase using social …
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