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August 30, 2014

The NonProfit Social Media Strategy That Works For Nashville AMA

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NAMA nonprofit social media case study

For Julie McReynolds, Social Media Manager for the Nashville chapter of the American Marketing Association (NAMA), maintaining a steady drumbeat of posts on social media networks can be quite a challenge.

At any time, there are many diverse events, announcements, and initiatives going on which all require a marketing campaign to help get the word out about them. For example, their nonprofit social media strategy involves getting the word out about special interest group meetings (SIGs) …

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    August 25, 2014

    5 Best Social Media Tactics to Grow Your Business

    Social Media Strategy Posted by

    Social media marketing is ever-evolving. Sometimes it can be difficult to keep up to date on the latest trends, but luckily we’re here to help! We’ve narrowed down our 5 most effective social media tactics – check them out below and see how you can make use of them within Rignite.

    1Social Media Tactic #1: Monitor and Respond

    Do you remember that famous scene in Zoolander where Hansel and Derek are desperately trying to locate important files… …

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      August 23, 2014

      How to Organize Your Social Media Team Roles For Success

      Tips & How To’s Posted by

      Do you want to get your whole team involved in social media so you can be successful? Do you want to work efficiently so you get more results with less effort?

      In this post, we’ll cover how to create clear social media team roles, including ways each role can execute their action items efficiently.

      Whether you’re a marketing agency managing social media for many clients, or a small team managing the social media for a brand, it’s …

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        August 18, 2014

        How to Promote Your Blog On Social Media

        Tips & How To’s Posted by
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        Does this sound familiar?

        You put a ton of effort into writing a blog post. And you post it on social media to promote it.  You get a flurry of clicks in that first day or two after publishing. And then silence.  The Twitter birds aren’t even chirping.

        “But I don’t understand. I’m doing all the right things!” you say. “I’m publishing a steady flow of content on my blog and I always share it …

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          August 16, 2014

          How to Track Social Media Campaigns

          Tips & How To’s Posted by
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          Do you want to know what social media campaigns are most effective? Would you like to show the impact your social media campaigns have on your business or your client’s business?

          We’ll show you in this post exactly how to track social media campaigns to know what works so you can do more of it, and drop what doesn’t work.

          Why You Should Track Social Media Campaigns

          Social media can be a great way to grow your business, …

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            August 11, 2014

            How To Run A Photo Contest on Twitter

            Tips & How To’s Posted by
            Running photo contests on Twitter - thumbnail

            Is boosting engagement on Twitter a top priority for you? Do you want your followers and customers to spread the word about your products?

            A hashtag photo contest might be just the trick to help you accomplish both of those goals.

            The best part though, is that these photo contests are both fun and easy, for you and your followers. It’s a win-win, and then a real win for one lucky photo snapper.

            And with Rignite, it’s a …

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              August 9, 2014

              7 Recurring Facebook Campaign Ideas to Boost Engagement

              Case Studies Posted by
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              Do you feel like Facebook campaigns are too time consuming and aren’t worth the energy it takes to create, set up, and manage?

              Running a Facebook giveaway, contest, or sales promotion doesn’t have to be a one-time thing.  In fact, sporadically running contests can give a flurry of engagement that quickly dies away.

              The best way to get the lasting effects from Facebook campaigns is to create a recurring series or theme.

              << click to tweet …

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