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3 Ways Into the Hearts of Your Customers This Valentine’s Day
Case Studies
As February approaches, drugstores everywhere have lined their shelves with various hues of pink, purple, and red candy boxes. Paper-crafted hearts are strung in children’s classrooms, and Hallmark is eagerly awaiting their annual boost in sales. Subtle hints are omnipresent and remind marketers of one of the most loved/hated holidays of the year: Valentine’s Day. Luckily for businesses alike, this holiday presents us with a chance to create some hype and stand out. But with …
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Inspiring Story of How A #SmallBiz With Thousands of Competitors Found A Way To Stand Out Using #SocialMedia
Case Studies
Have you heard the joke that goes:
Q: How fast do you have to be to outrun a bear?
A: Just a little faster than your hiking buddy.
It’s not the funniest joke we’ve told in this space (or maybe, sadly, it is…) but it does serve to highlight an important point – standing apart is key to survival. But it’s not just key to surviving a race with a bear, it’s also critical for small businesses in …
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How A Small Business In A Niche Market Found A Big Audience On Social Media
Case Studies
Think building a large audience on social media is only for the big companies with broad appeal? Think again.
While it’s true that many small companies, or companies with a more niche focus, choose not to bother with social media (or worse do it all wrong), there are tons of small businesses that are absolutely killing it on social media. After all, social media management is both a science and an art. It’s the companies that …
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Beyond the “Like”: How a Small Business Can Use Social Media to Drive Sales
Case Studies
If you watch ABC’s Shark Tank (there is no shame in admitting you’re home on a Friday night — Friday is the new Thursday! Or pretend you DVR’d it!), you may have seen Byron Young pitch CordaRoy’s — an ingenious bean bag chair with a bed inside. Yes, a bed inside.
The sharks may not have been excited about doing a deal, but they all agreed the product was a great one. We adore this little-company-that-could …
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5 Lessons From Downtown Abbey in Branding Your Business
Case Studies
It’s no secret that the PBS drama “Downton Abbey” has taken this country by storm.
But how did PBS—an underdog network to high budget competitors like HBO—win such a successful following? There are lessons to be learned here for companies who are looking to use social media to increase brand awareness and grow their reach to new prospects.
The Numbers and Social Proof
Downtown Abbey is so embedded in our culture that in writing this post, I came …
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Heineken Valentine’s Day “Serenade” Campaign Shows How Social Can Scale
Case Studies
Are you looking for creative ideas to promote your business this Valentine’s Day? You might find inspiration in the Serenade social media campaign that Heineken ran for Valentine’s Day last year. It showed just how far social can scale, given the right timing, elements, tone, and target market alignment. Focused primarily on young men, Heineken launched a highly interactive Facebook app just before Valentine’s Day. The app allowed people to send personalized songs to potential dates, including …
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Super Bowl XLVII #AdBowl: More Social Integration
Case StudiesThe Super Bowl always brings out the big money ad spenders. With a :30 second spot clocking in at $3.7 million, it isn’t called the Big Game for nothing. The E-Trade talking baby, Danica Patrick and the Anheuser-Busch InBev Clydesdales are back in the Super Bowl – and CBS was sold out of its XLVII advertising inventory months ago.
Half Time Ad Stats: (Full report coming after game) 29 Ads, 13 Unique Hashtags, 7 Distinct URLs, …
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