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A Social Media Engagement Checklist For Your Ecommerce Business
Tips & How To’s
We all know that content is king, but did you know that engagement is queen?
Queen Engagement plays a critical role in social media marketing and is especially important for ecommerce businesses who have limited exposure to their customers and prospects. In order to help you give the Queen all the respect she deserves, we’ve compiled a social media engagement checklist for you to follow.
“Dress to Impress” with Your Cover Image and Profile Photos
On many social …
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How to Build a Social Media Following on a Budget
Tips & How To’s
Although you may be an ambitious, world-conquering business person, we realize that you don’t have all the advantages of the big brands. Your budgets aren’t limitless and that can create some unique challenges – like building your social media following.
Challenging doesn’t mean impossible, however. We’ve got your roadmap for building a social media following (and “spend a whole lot of money” isn’t anywhere on it):
Follow best practices
First things first – prepare your profiles for all …
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8 Ways to Use Social Media to Collect Email Addresses
Tips & How To’s
Once upon a time, there was the general store. It was the only store in town, and all the locals knew it.
Thanks to ‘the internet’ there are now a million-bajillion stores in every town. Instead of attracting the locals, your business now needs to build an email list.
Your social media audience is a great place to recruit people to join your email list. These folks are already interested in your brand (they’ve liked, followed and …
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8 Resolutions for 2014 to Enhance Your Social Media Marketing
Tips & How To’s
Admitted: The very concept of making New Year’s resolutions is a cliché. And, more often than not, an exercise in futility as well. How many times can you resolve — unsuccessfully — to (fill in the blank____________): lose ten pounds, cut down on vanilla vodka, quit smoking or exercise more?
But, with a pristine New Year beckoning on the horizon, it really seems that this one might be different, and that all things are possible. You, …
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4 Ideas for Holiday-Themed Social Media Campaigns
Tips & How To’s
The Holidays are right around the corner. Starbucks is now serving you coffee in red cups, the leaves on trees are slowly trickling down to the sidewalks, and we are now adding an extra layer and stylish, yet cozy scarf to our ensembles. What does this mean for your business? It’s time to get into the spirit, and create some holiday-themed social media campaigns, of course! You might be wondering how to do this—well don’t …
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The Ultimate Facebook Posting Cheat Sheet
Tips & How To’s
Today’s guest author is Lynn McLeod, Product Marketing Consultant at Rignite. She blogs about how businesses can integrate social media into their overall marketing strategy.
Sometimes we think back to high school and remember when the teacher would allow us to bring one sheet of paper with notes on it to the exam. It wasn’t enough room to fill out all the answers (unless, of course, you were a master of tiny script), but it was …
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How to Boost Engagement with a Hashtag Photo Contest in 10 Easy Steps
Tips & How To’s
Have you ever thought running a photo contest would be a big hassle?
It’s not at all. Collecting pictures from customers is easy, and in a short amount of time, you can build a virtual photo album that demonstrates just how awesome you and your products are.
Introducing the #Hashtag Photo Contest
If you’ve ever used Twitter, Facebook, or Instagram you are no doubt familiar with the humble hashtag. Aside from being a “clever” way to make a …
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