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October 3, 2013

7 Ideas for Halloween-Themed Social Media Campaigns

Tips & How To’s Posted by

When we think back to what Halloween meant to us as kids, one common theme resonates: absolute darkness. It turns out, aligning eye-holes with plastic masks or even homemade sheet-ghost costumes is kind of tricky.

Even through poorly aligned eye-holes, though, we can see that Halloween isn’t just for kids anymore. It’s actually the second biggest holiday celebrated in the U.S. Halloween – and all that comes with it – is a big deal to teens …

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    June 6, 2013

    Using Advanced Filtering To Remove Social Media Noise

    Tips & How To’s Posted by

    The good news is your social media monitoring software has compiled a lot of data for you.

    The bad news is your social media monitoring software has compiled a lot of data for you.

    How do you sort through all of the “noise” and find the useful, actionable data you need?

    The great news is we’re going to tell you exactly how you can use filters to cut through “the noise” of social media monitoring in order to …

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      May 2, 2013

      5 Tips For Effective Social Media Time Management

      Tips & How To’s Posted by

      Most of us have experienced the social media time warp at least once. You remember that time; you sat down to spend 30 minutes checking in on your company’s social media accounts when you happened to catch the latest Kid President video. Next thing you knew, you looked up to find that you’d been watching that cute kid’s videos for over an hour. It hit an all-time low when you saw his Harlem Shake video …

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        April 19, 2013

        How to Turn Your Social Communities into a Troll-Free Zone

        Tips & How To’s Posted by Guest Author

        Your social communities may be a breeding ground for a whole new type of enemy; the troll.  You know what I’m talking about, the guy that jumps in on any opportunity to bash your company, the customer who spews seething hatred no matter what you do to help them, or the girl who waits in the wings for a customer to say something nice just so she can attack them. This kind of troll isn’t …

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          February 20, 2013

          Hashtags 101, Part 1: What They Are & How To Use Them

          Tips & How To’s Posted by Guest Author

          Example search : #reallyfatcat

          #Hashtags. Either you love them, hate them or have no idea about ‘em cause, well… what the heck are they?

          Hashtags are actually a really fun and useful tool. Let’s talk real quick about what they’re all about :

          Hashtags are essentially a searchable tag, topic or label (think the label you put on a file or the name of a folder on your computer).
          Your hashtag becomes part of an overall online conversation …

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            January 21, 2013

            5 Quick Tips for Boosting Facebook Engagement

            Tips & How To’s Posted by

            The one thing every social marketer wants to do is increase Facebook engagement.  With limited resources and time, getting great engagement on your business’ Facebook page can seem like a daunting task. Should you post sales messages? Should you be serious to gain respect? Or is playful better? The good news is you don’t have to spend tons of time to be effective—there are some easy things you can do to boost engagement on your …

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              January 9, 2013

              5 Ways to Improve Twitter Engagement

              Tips & How To’s Posted by

              One of the most common questions businesses have about Twitter is “How do I engage my audience and get them to notice me?”  So we’ve put together a few tips to help you improve your Twitter engagement.

              1.  Listen to your audience

              You can get a better understanding of your target market’s interests and needs just by monitoring your Twitter feed and relevant search terms. Customers often share information about:

              their experiences with products and services they use
              solutions …

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