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April 4, 2013

9 Advantages of Social Media for Business [Infographic]

#SocialPlus Posted by

Social media for business is usually considered a marketing function. But the advantages of social media can benefit all functions of your business throughout the entire customer life cycle.  Adopting social media across the organization can help businesses:

Increase brand awareness
Get more customers
Increase lifetime value of their customers
Keep customers happy
Find new market opportunities
Get their pricing strategy right
Increase operational efficiencies
Attract and retain talented employees
Get industry insights to make better informed business decisions

In this infographic below, we take a few …

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    February 4, 2013

    Super Bowl XLVII #AdBowl: More Social Integration

    Case Studies Posted by

    The Super Bowl always brings out the big money ad spenders. With a :30 second spot clocking in at $3.7 million, it isn’t called the Big Game for nothing. The E-Trade talking baby, Danica Patrick and the Anheuser-Busch InBev Clydesdales are back in the Super Bowl – and CBS was sold out of its XLVII advertising inventory months ago.

    Half Time Ad Stats: (Full report coming after game) 29 Ads, 13 Unique Hashtags, 7 Distinct URLs, …

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