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Move Your Prospects Into A Buying Cycle Via Social And Email
Social Media Strategy
So, you’ve been actively converting your community into prospects (aka “soft leads”). Good job, Grasshopper! Now it’s time to move them further into your sales funnel and turn those soft leads into hard leads.
But you’re thinking “Rignite, what’s a ‘hard lead’?” (So maybe you’re not actually thinking that, but it’s a good segue that allows us to say…)
Good question, reader!
A hard lead is someone who is actively in a purchasing cycle or decision making …
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Rignite Integrates Shopify Sales Data to Track Social Media ROI
Rignite News & Tips
Today we launched an integration between our Rignite social media marketing solution and the Shopify ecommerce platform for online stores.
Track ROI for Social Media Promotions
Rignite customers who use Shopify for their ecommerce platform will now be able to measure social media ROI in the form of sales and coupon redemptions from social promotions they manage through Rignite. By comparing results of social campaigns across social networks, Rignite customers can easily see which social campaigns generate …
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Who to Meet at #SMMW14 [Infographic]
Rignite News & Tips
Are you going to Social Media Marketing World? With the impressive line-up of some of the top thought leaders in social media, you will have plenty of opportunities to meet great people, get inspired and find some new tricks to put into practice and improve your social media marketing.
To help you get started and make the most of your time at #SMMW14, we’ve put together this infographic of “must meet” influencers.
Bonus: We’re giving away a …
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3 Ways to Win Sales Using Social Media Monitoring
Social Media Strategy
Why do marketers get all the attention when it comes to articles and how-to’s about using social media to drive business? Today, we’re turning our attention to those who can reap immediate rewards from monitoring social media: sales people and anyone in a sales function – like you business owners out there. You’re the forgotten ones who hit the (virtual or real) pavement day after day, walking both ways UP HILL, in the snow, carrying …
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How to Use Social Media for Connecting with Local Customers
Social Media Strategy
Today’s guest author is Erica Bell, a social media specialist for Business.com. She covers a range of topics including SEO marketing, social media trends, and small business sales.
Social media marketing is one of the most inexpensive ways for your business to connect with local customers online. Even if the ones you’re trying to reach aren’t “locals,” local online marketing is a great way for small and medium-sized businesses to connect with their audience. According to a recent …
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9 Advantages of Social Media for Business [Infographic]
#SocialPlus
Social media for business is usually considered a marketing function. But the advantages of social media can benefit all functions of your business throughout the entire customer life cycle. Adopting social media across the organization can help businesses:
Increase brand awareness
Get more customers
Increase lifetime value of their customers
Keep customers happy
Find new market opportunities
Get their pricing strategy right
Increase operational efficiencies
Attract and retain talented employees
Get industry insights to make better informed business decisions
In this infographic below, we take a few …
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Introducing #SocialPlus – A Resource to Help Small and Medium Sized Companies Do Social Business Right
#SocialPlus
Social media continues to impact businesses of all sizes. Real-time communication has become a necessity in today’s fast paced business world. Forward-thinking companies are proactively integrating a social layer that crosses multiple functions in the organization.
Social media does not belong only to marketing. Small and medium-sized companies should use social media to accomplish a variety of business objectives:
improving brand awareness
increasing sales growth
improving customer relationships
developing better products
But don’t just take our word for it. As Tom …
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