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November 14, 2013

#SocialPlus Events

#SocialPlus Posted by

Question: What was the original Social Network?

A) Friendster
B) AOL
C) Online Forums
D) Compuserve

Answer: E – Other. The original social networks were cocktail parties.

Alright, that may have been (okay, definitely was) a trick question, but it’s so easy to think of connecting directly with customers as a new thing. In-person events are a great way to make a personal connection with your customers and deepen brand loyalty in a way that digital social networks simply …

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    October 17, 2013

    #SocialPlus Remarketing: They’ll Be Back

    #SocialPlus Posted by

    Quick, do an impression of Arnold Schwarzenegger.

    We’re willing to bet a virtual steak dinner (0 calories!) that you said “I’ll Be Back.” It’s got to be the most common impression anyone does (as countless dinner parties have proven to us), and is instantly recognizable as soon as you hear it. Everyone knows where that line comes from, because everyone’s heard it a million times. Repetition has its advantages. Your goal should be to build the …

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      March 26, 2013

      Introducing #SocialPlus – A Resource to Help Small and Medium Sized Companies Do Social Business Right

      #SocialPlus Posted by

      Social media continues to impact businesses of all sizes. Real-time communication has become a necessity in today’s fast paced business world. Forward-thinking companies are proactively integrating a social layer that crosses multiple functions in the organization.

      Social media does not belong only to marketing. Small and medium-sized companies should use social media to accomplish a variety of business objectives:

      improving brand awareness
      increasing sales growth
      improving customer relationships
      developing better products

      But don’t just take our word for it. As Tom …

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